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Why Popcorn Costs So Much at the Movies

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Book Review: Why Does Popcorn Cost So Much at the Movies and Other Pricing Puzzles

McKenzie Paperback October 29, Prices and offers may vary in store. Prices are what all trades, whether at the local mall or across the globe, are built around. Tey facilitate trades among buyers and sellers who don't know each other, meaning they make less costly, or more socially benefcial, the allocation and redistribution of the planet's scarce resources. Fun but also illuminating on the power of markets to value your time and the products and services you purchase. It looks like a good microeconomics primer to me - a nice mix of thoughtful price theory and contemporary examples.

Tyler Cowen recommends the book as well.

Why are they so important, why must we get them 'right? The treatment of 'free' items such as ink-jet printers was excellent, and possibly worth the price of the book itself. In short, a solid book that I enjoyed more than I expected to.

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The level is not technical and is similar to some of the recent crop of popular economics writings What differentiates this book is its ideology: markets and people are rational. He even uses reasoning about prices to show that the federal government's rules for getting on airplanes have caused more deaths than the terrorists He uses economics to analyze the issues deeply and presents a more balanced view of the incentives and motivations of sellers.


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McKenzie's Popcorn is a welcome antidote to Freakonomics. Henderson, Regulation, Vol. Richard McKenzie explains this conundrum as well as other pricing mysteries. Overall I enjoyed this book Mckenzie's writing style graciously makes this book effortless to read and comprehend.

I would recommend this book to anyone seeking to gain a greater understanding of how basic economics principals can accurately explain pricing enigmas in our everyday lives. It provides insight into a variety of pricing mysteries The book touches upon social issues and the unintended consequences of pricing. With a variety of topics, it has something for students and professionals To an entrepreneur facing the mystery of setting prices, this book contains a wealth of important ideas.


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  • Professor McKenzie does a good job of tackling this complexity head on, and anyone whose job is remotely connected to pricing will benefit from reading this book. Consumers who are curious about the prices they pay McKenzie's writing is engaging and readable. The book looks at a large number of pricing puzzles and Are you sure you want to Yes No. Be the first to like this.

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    Book review: Why Popcorn Costs So Much at the Movies and Other Pricing Puzzles

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